Demanding whole foods will change the supply chain.
Using whole foods as the basis of our meal preparation is gaining increasing attention. That is an attention that was lost as we started to buy more prepared foods – say some time after the First World War.
David Katz is the founding director of Yale University’s Prevention Research Centre.
In this article he makes the point of businesses are in the business of being a business – and they will respond to their customers’ needs as those needs change.
He goes on to say that supermarkets are supplying us with high sugar, high salt foods because we are demanding them… And he gives the opposite example of low carbohydrate food supplies increasing as the demand increased.
So he infers the question, why are we not making a more focused demand on whole foods to create a similar change in supply?
Make the change.